Single Goldwell Elumen High-performance Hair Color

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.


STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen� Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen� Shade bottle, or Elumen� mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen� Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen� Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen� Care or Elumen� Treat.

• Brilliant shine
• Vibrant shades
• Long lasting durability
• No damage
• Breakthrough patented technology, developed exclusively for professional stylists worldwide
• The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
• No damage: A color as gentle as the best semi/demi hair color available
• Outstanding vibrancy, shine and durability
• Quick and easy to apply with 21 shades clear