Single Goldwell Elumen Permanent Oxidant-Free Direct Dyes 6.7 oz

Elumen hair color delivers spectacular results. This permanent* non-oxidative, ammonia-free hair color improves hair structure, is incredibly durable, and has exceptional shine and brilliance. Grey hair color continues to be a hair fashion trend and salon clients want an option that holds the color longer than semi-permanent brands.

ELUMEN INNOVATION
Permanent direct dyes that repair the hair resulting in exceptional shine.
-Elumen HDmax Technology: Permanent direct dye color pigments are physically drawn deep inside the hair where they are securely anchored to provide long lasting durability.
-Elumen Shine and Care Technology: Provides outstanding color shine and brilliance. Elumen repairs the hair by filling the hair structure and then reflects brilliant shine.
ELUMEN INNOVATION Permanent direct dyes that repair the hair resulting in exceptional shine. � Elumen HDmax Technology: Permanent direct dye color pigments are physically drawn deep inside the hair where they are securely anchored to provide long lasting durability. � Elumen Shine and Care Technology: Provides outstanding color shine and brilliance. Elumen repairs the hair by filling the hair structure and then reflects brilliant shine.